Deirdre Mc Gettrick founded in 2020 to solve a frustrating problem she experienced first-hand – finding stylish yet affordable furniture. While inspiration was everywhere, from social media to magazines, translating those designs into reality proved challenging. Mc Gettrick realized there must be an easier way to search for furniture, just as we search for flights or homes.

Mc Gettrick’s vision has come to life in, a search and comparison website bringing over 100 furniture retailers onto one platform. Homeowners can now easily find their perfect pieces in one place, eliminating the decision paralysis that often comes with furnishing a space.

In just two years, Mc Gettrick has built a team of 15 and secured £5m in seed funding. Her biggest achievement to date has been solving this consumer frustration by aggregating the furniture market.

Looking ahead, Mc Gettrick aims to make the go-to furniture search platform in the UK, much like Rightmove is for real estate.

Mc Gettrick’s inspiring journey as an entrepreneur and the success of have led her to become a finalist in the Great British Entrepreneur Awards 2023. Dubbed “The Grammys of Entrepreneurship,” the awards take place this November in London.

To learn more about this visionary founder and her innovative business eliminating hassle for homeowners, visit Furnishing your space has never been so simple.