From a challenging upbringing in care to building a six-figure creative empire, Jojo Smith’s journey with CreativSAS is a testament to the power of self-awareness and determination in achieving entrepreneurial success and making a positive impact on others.

Jojo Smith is the founder of CreativSAS, a unique creative direction service launched in 2019. Despite beginning life in care as a child, Jojo has built a successful business helping entrepreneurs to achieve their dreams.

Jojo started CreativSAS to help business owners embrace their “sassy not sorry” selves. Using her signature SAS self-awareness strategy, Jojo mentors entrepreneurs to gain a deeper understanding of themselves and their brands. “It’s deep work! Because, I believe in intentionally being your best sassy not sorry self, looking inwards to make your brand bigger, better and bolder and a little bit cheekier than ever,” says Jojo.

In just two years, CreativSAS has become a six-figure business and Jojo a finalist for the Great British Entrepreneur Awards. She has been featured in OK Magazine and become a number one bestselling author, as well as a brand ambassador for major brands. Jojo has supported nearly 100 entrepreneurs through her transformative work.

Looking to the future, Jojo wants to use her platform to help young people leaving care. Her goal is to launch the Children’s H.O.M.E Enterprise to provide hope, opportunity, mentorship and positive energy for care leavers. “We could catch these kids with a creative security blanket, and encourage them so they feel ready to fly the nest,” says Jojo.

Through passion, perseverance and a desire to help others, Jojo Smith has built an inspiring creative empire. As finalists in the Great British Entrepreneur Awards 2023, known as “The Grammys of Entrepreneurship”, Jojo and CreativSAS are poised to reach even greater heights. To learn more about this inspiring entrepreneur and her transformative business, visit