From a small web design agency to Herefordshire’s leading digital marketing powerhouse, Chris Tipping’s passion and dedication are propelling The DM Lab into the digital future, making a real impact both locally and beyond.

Chris Tipping is a man on a mission. The founder and director of The DM Lab, a digital marketing agency based in Hereford, is determined to bring his historic city into the 21st century.

founder and director of The DM Lab Chris Tipping

Launched in 2010, The DM Lab began as a web design agency. However, Chris soon realised that building websites was simply not enough. He wanted to help businesses truly harness the power of digital marketing to drive real results. Under his leadership, The DM Lab rebranded in 2014 to focus specifically on data-driven digital marketing campaigns.

Chris’ tenacity and vision have paid off. Over the last decade, The DM Lab has become Herefordshire’s leading digital marketing agency, working with local businesses and national brands alike. However, for Chris, success is about more than just the bottom line. He is passionate about supporting and promoting local community initiatives. The DM Lab sponsors several sports clubs and events in Herefordshire. Chris also sits on various committees aimed at improving opportunities in Hereford, including helping to secure £22.4 million in funding for a new 35-acre community and sports hub.

The DM Lab’s impact extends far beyond Herefordshire. Chris has built a reputation as an industry leader, speaking at events and conferences. Under his direction, The DM Lab has won several accolades, as well as reaching the finals at many prestigious award ceremonies, including the Great British Entrepreneur Awards in 2021 and this year.

Chris’ perseverance and ambition have been instrumental to The DM Lab’s success. He started the business with no outside investment and grew it from a small, purpose-built garage studio into a leading agency, all through reinvesting profits and an unshakeable dedication to client results. 13 years on, The DM Lab is poised for further growth and an expanding team in their dedicated studio space in Hereford’s city centre.

The future looks bright for this digital maverick and his award-winning agency. As finalists in the 2023 Great British Entrepreneur Awards, the “Grammys of Entrepreneurship,” Chris and The DM Lab are sure to continue making waves across Herefordshire and beyond. To learn more about this inspiring entrepreneur and his team’s innovative work, visit The DM Lab.