Meet Jennifer Mo and Rob Knowles, the founders of Pura Collagen, an award-winning brand revolutionizing the UK wellness industry with their innovative collagen supplements. As finalists at the 2023 Great British Entrepreneur Awards, they’re making their mark on the health and beauty landscape.

Jennifer Mo and Rob Knowles are the co-founders of Pura Collagen, an award-winning collagen supplement brand that has taken the UK by storm since launching in 2021. After recognizing a gap in the market for high-quality, solutions-focused collagen products, Mo and Knowles set out on a mission to bring the latest innovations in collagen and sports nutrition from the US to British consumers. 

In just two short years, Pura Collagen has been recognized with numerous industry awards, including Best Wellness Newcomer, Best Beauty Supplement, and Best New Breakthrough Brand. The brand is stocked in leading retailers across the UK, including Boots, Holland & Barrett, Selfridges and Superdrug, and is quickly expanding internationally. 

The secret behind Pura Collagen’s meteoric rise is its focus on purity, potency and proven results. The supplements feature Bioactive Collagen Peptides®, which have been clinically proven to maximize absorption and effects. Each ingredient is carefully selected to serve a specific purpose, with no cheap fillers. This solutions-led approach, combined with the brand’s mission to bring the latest in collagen and sports nutrition from around the world to the UK, has resonated powerfully with customers.

Looking ahead, Mo and Knowles have ambitious plans for continued global expansion. While proudly British, Pura Collagen was designed to translate across markets. The brand is looking to launch in new European markets and beyond, with the goal of establishing local manufacturing and retail operations to best serve customers in each region. With a solid foundation in the UK and key strategic partnerships in place, Pura Collagen is poised for worldwide success.   

Jennifer Mo and Rob Knowles are finalists in the Great British Entrepreneur Awards 2023, a prestigious competition known as “The Grammys of Entrepreneurship.” On November 20th, they will join other leading entrepreneurs from across the UK at the Grosvenor House in London. To learn more about these inspiring founders and their award-winning brand, visit