Meet Nicole Rudder, the driving force behind G4 Claims, a trailblazing accident management company that’s transforming the industry and is now a finalist at the prestigious Great British Entrepreneur Awards 2023.

Nicole Rudder is the inspirational founder of G4 Claims, an award-winning accident management company based in Wishaw, Scotland. Since launching the family-run business in 2009, Nicole has established G4 Claims as a leader in customer service and innovation.

Nicole’s vision and determination have fueled G4 Claims’ incredible growth and success. The company provides fast, friendly service to help clients get back on the road after an accident. Nicole believes that customer service is the key to success. Under her leadership, G4 Claims has won multiple awards, including Lanarkshire’s Best Professional Service Provider and Accident Claims Management Company of the Year.

Beyond the success of G4 Claims, Nicole is passionate about supporting her local community. She participates in programs to help young entrepreneurs, and G4 Claims sponsors prominent Scottish football clubs to increase brand awareness. Nicole also recently acquired Garrion Tower, a 17th-century castle she plans to restore as a luxury hotel and wedding venue. 

Nicole’s entrepreneurial spirit and diverse business interests have earned her many personal honors, including Inspirational Woman of the Year. She utilizes innovative marketing strategies, including podcasting and sports sponsorships, to promote G4 Claims’ brand across Scotland.

Looking to the future, Nicole aims to continue improving G4 Claims’ customer service and expand into new ventures. She is transforming Garrion Tower into a multi-purpose venue that will cross-promote all of her businesses. Nicole’s ambitious vision and track record of success prove that the sky is the limit for this inspiring entrepreneur.

Nicole Rudder and G4 Claims have been named finalists in the Great British Entrepreneur Awards 2023, known as “The Grammys of Entrepreneurship.” The awards ceremony will be held in London on November 20th. To learn more about Nicole Rudder and G4 Claims’ inspiring journey, visit