Bianca Rangecroft, the visionary behind Whering, is reshaping the future of fashion with her innovative wardrobe management app, earning her a finalist spot at the Great British Entrepreneur Awards 2023.

Bianca Rangecroft is the pioneering founder of Whering, an innovative app that is transforming how we interact with our wardrobes. Launched in 2020, Whering provides a digital solution for styling and managing your closet. The platform enables users to view their entire wardrobe in one place, receive personalized outfit recommendations, and seamlessly resell or donate items they no longer wear.

Bianca was inspired to start Whering after witnessing the environmental impact of fast fashion firsthand while working on the Stitch Fix IPO. She saw an opportunity to build a community focused on conscious consumption and making the most of the clothes we already own. Bianca spent over a year bootstrapping Whering before launching the app, which now has users across the US, Latin America, and Europe.

Under Bianca’s leadership, Whering has already achieved significant milestones. The company has partnered with popular sustainable fashion brands like Reformation and Pangaia and received several industry honors, including being named a finalist for Drapers’ Tech Innovator of the Year and winning the UNLEASH Most Disruptive Tech Award. However, Bianca’s vision for Whering extends far beyond its current capabilities.

Looking ahead, Bianca aims to transform Whering into a social platform that provides access to a shared global wardrobe. Users will be able to borrow, lend, and sell clothing with others around the world. By breaking down barriers to reusing and reselling apparel, Whering will accelerate the transition to slow fashion and bring communities together around more sustainable style choices.

Bianca Rangecroft has built Whering into an award-winning business poised to revolutionize how we shop in the digital age. As finalists in the 2023 Great British Entrepreneur Awards, Bianca and the Whering team are gaining well-deserved recognition for their innovative work.

To learn more about this inspiring entrepreneur and her forward-thinking company, visit