Step into the immersive world of Bobby Thandi, the visionary behind XR Games, a finalist at the Great British Entrepreneur Awards 2023, where virtual reality takes gaming to astonishing heights.

Bobby Thandi’s lifelong passion for gaming and entrepreneurial spirit led him to establish XR Games, a pioneering virtual reality (VR) studio, in 2017. Under Bobby’s leadership as CEO, XR Games has achieved remarkable success and established itself as an innovator in the gaming industry.

Bobby’s journey to founding XR Games began in Bradford, where he developed an entrepreneurial drive working at market stalls with his father. His love for gaming blossomed at 13, sparking an ambition to build a career in the industry. After honing his skills in coding, sales and management, Bobby joined Dubit, kickstarting his gaming career. Success at Dubit gave him the experience and confidence to establish XR Games, focusing on crafting immersive VR and augmented reality experiences. 

Collaborations with brands like Rovio Entertainment and Sony Pictures resulted in titles like Angry Birds the Movie 2 VR: Under Pressure and Zombieland: Headshot Fever, demonstrating XR Games’ ability to deliver engaging VR gameplay. XR Games has since achieved significant growth, expanding its team by 50% in the past year. The company recently moved into a bespoke studio designed to foster creativity, reflecting its commitment to innovation.

XR Games aims to fully explore VR’s potential, creating unforgettable experiences that push the technology’s boundaries. By reaching new audiences and attracting top talent, the studio seeks to set new standards in VR gaming. Throughout its journey, XR Games remains dedicated to making gaming an enjoyable and uplifting experience for all.

Bobby’s vision and leadership have fueled XR Games’ success in shaping the future of VR. His dedication to excellence and passion for gaming have established XR Games as a pioneer in the industry. XR Games is a finalist in the Great British Entrepreneur Awards 2023, the UK’s most prestigious awards celebrating entrepreneurial excellence. To learn more about Bobby and XR Games’ inspiring journey, visit