Explore the journey of Paul Archer, former world-record holder and founder of Duel, as he revolutionises brand advocacy for purpose-led companies.

Paul Archer is no stranger to adventure. A former world-record holder for the the longest – and highest – ever taxi journey, Paul is now on a mission to prove that purpose-driven companies can achieve exponential growth through brand advocacy.

n 2020, Paul founded Duel, a SaaS company providing methodology and technology to help D2C brands drive organic growth through brand advocacy, the act of supporting and recommending a brand.

Over the past three years, Duel has raised £3.4 million in funding, signed over 50 global clients like Charlotte Tilbury and LK Bennett, and expanded into North America. Duel has also launched the first Building Brand Advocacy podcast, featuring leading marketers discussing growth through brand advocacy. Duel is now a certified B Corp, meeting high standards of social and environmental performance.

With ambitious growth plans, Duel aims to sign 500 new customers, launch in new markets, triple Duel’s team size and raise Series A funding over the next five years. Duel’s 100% year-on-year growth and roster of prestigious clients demonstrate the power of purpose and community.

Paul’s vision and Duel’s impressive achievements have earned him a spot as a finalist in the 2023 Great British Entrepreneur Awards. Dubbed “The Grammys of Entrepreneurship,” the awards celebrate the UK’s most inspiring entrepreneurs.

To learn more about Paul Archer and Duel’s brand advocacy methodology, visit www.duel.tech. There, you’ll discover how this purpose-driven company is empowering brands to drive real impact and growth.