Jo Salter’s ‘Where Does It Come From?’ leads the ethical fashion revolution and earns its spot as a finalist at the 2023 Great British Entrepreneur Awards, showcasing their impactful journey towards sustainable fashion.
Jo Salter founded ’Where Does It Come From?’, an award-winning social enterprise, in 2013 with a vision to embed transparency and sustainability into the fashion industry. Over the past decade, Jo has been at the forefront of the ethical fashion movement, forging transparent supply chains that empower communities across India, Africa and the UK.
‘Where Does It Come From?’ began by tracing the path from field to garment, establishing their first ethical supply chain in Gujarat, India. Their enduring partnership with social enterprises and artisan groups has positively impacted hundreds of lives. Jo’s dedication to ethics and sustainability has garnered international recognition, with the brand gracing the pages of Forbes and winning accolades at prestigious awards.
Amidst the challenges of 2020, Jo prioritized supporting social enterprise partners by crafting sustainable face masks. This innovative solution resonated with conscientious businesses and individuals. Jo’s pioneering spirit found new avenues, facilitating bespoke textile projects for organizations like SAP, National Theatre and eco-friendly enterprises. In 2022, ‘Where Does It Come From?’ ran their first circular project, repurposing 540 misprinted t-shirts into marketing materials for an electric vehicle company.
Looking ahead, ‘Where Does It Come From?’ is innovating to drive positive change. Their ‘Funerals Project’ aims to revolutionize the funeral industry using sustainable textiles. They’re also crafting trendy t-shirts from surplus and used materials. Partnering with farming social enterprises, they’re creating carbon-positive cotton t-shirts. Their mission to craft meaningful stories and sustainable choices remains strong.
‘Where Does It Come From?’ and Jo Salter are finalists at the 2023 Great British Entrepreneur Awards, known as “The Grammys of Entrepreneurship.” The ceremony will be held on November 20th at London’s Grosvenor House. To learn more about this inspiring social enterprise and its visionary leader.