Jac Chetland and Kit Gammell, the visionary founders of Surreal Cereal, disrupt the breakfast scene with their delectably nutritious, zero-sugar, high-protein cereals, earning them a spot among the finalists for Entrepreneur of the Year at the prestigious Great British Entrepreneur Awards 2023.
Jac Chetland and Kit Gammell are the co-founders of Surreal Cereal, a company reinventing breakfast by making nutritionally balanced and great-tasting cereals for grown-ups. Launching Surreal Cereal in 2022, Jac and Kit were on a mission to solve a problem they felt passionately about – the lack of nutritious and low-sugar cereal options.
Identifying a gap in the market for high-protein, low-sugar cereals that still taste like the classics, Jac and Kit created Surreal Cereal. Their cereals are high in protein, contain zero sugar and most importantly, taste like the cereals we all loved as kids. Thanks to their innovative thinking and ability to solve a long-standing problem, Surreal Cereal has taken the cereal world by storm.
In just over a year, Jac and Kit have achieved phenomenal success. They were awarded ‘Best New Cereal Launch’ by The Grocer in 2022 and have launched in over 1,500 stores across the UK and Ireland. Their rapid growth and passion for changing breakfast for the better has now earned them a place among the finalists for Entrepreneur of the Year at the prestigious Great British Entrepreneur Awards 2023.
Dubbed ‘The Grammys of Entrepreneurship’, the Great British Entrepreneur Awards showcase and celebrate the best of British entrepreneurial talent. As finalists, Jac and Kit will attend a glittering awards ceremony at London’s Grosvenor House on November 20th, where the winners will be revealed.
Regardless of the outcome, Jac and Kit’s vision and determination in building Surreal Cereal into an award-winning brand is an inspiration. To discover more about these nutritionally-driven entrepreneurs and try their range of delicious high-protein cereals, visit eatsurreal.co.uk. The future is Surreal.