Meet Larnia Ryder, the trailblazing founder of Ryde, an eco-friendly outdoor clothing brand, on a mission to transform sustainable fashion and make a positive impact in the industry, earning her recognition as a finalist in the 2023 Great British Entrepreneur Awards.

Larnia Ryder founded Ryde, an eco-friendly outdoor clothing brand, in 2021 out of her love for nature and desire to make a positive change in the fashion industry. Ryde creates high-quality, sustainable garments for adventurers and outdoor enthusiasts alike.

Ryder was inspired to launch Ryde after struggling to find sustainable yet stylish clothing options for her own outdoor adventures. She aimed to establish a brand that struck a balance between extraordinary and everyday, focusing on comfort, quality and environmental responsibility.

In just two short years, Ryde has already been nominated for Start Up and Great British Entrepreneur Awards, demonstrating the brand’s meteoric rise. Ryde has also partnered with sports clubs like the British Sauna Society and British Longboard Society, helping to spread their message of sustainability and eco-conscious living.

Looking to the future, Ryder hopes to expand Ryde into a global brand and continue improving the sustainability and functionality of their products through ongoing research and development. Her goal is to drive positive change in the fashion industry by proving that sustainable materials and ethical production are compatible with producing high-quality, desirable garments.

Ryder’s dedication to sustainability and passion for community have fueled Ryde’s success as finalists in the 2023 Great British Entrepreneur Awards. Dubbed “The Grammys of Entrepreneurship,” the awards will be held on November 20th at London’s Grosvenor House. To learn more about Larnia Ryder and her mission to make sustainable fashion accessible to all, visit