Meet the dynamic duo behind ShelfNow, the game-changers shaking up the wholesale food distribution industry with their innovative B2B online marketplace and data-driven approach.

Philip Linardos and Sajid Ghani are the ambitious co-founders behind ShelfNow, Europe’s first intelligent B2B online marketplace. Launched in 2019, ShelfNow aims to disrupt the food and beverage industry by streamlining the wholesale process for independent producers and trade buyers.

Philip Linardos, Co-Founder of Shelfnow

Recognizing the challenges faced by small food and drink producers in accessing wholesale channels and buyers struggling to find new products, Linardos and Ghani developed an innovative business model to address these inefficiencies. Their mission is to champion independent producers by facilitating direct trade connections through technology.

In just three years, ShelfNow has experienced meteoric growth, onboarding thousands of products and hundreds of businesses to their platform. They have garnered over 200 press features highlighting their impact on food and drink distribution. ShelfNow was recently named to the FoodTech 500 list, recognizing the most innovative companies transforming the food system.

Linardos has also been named to the Forbes 30 Under 30 list, highlighting his talent and vision as an entrepreneur. Their goal is for ShelfNow to become a household name in B2B food and drink trade and the largest disruptor dedicated to wholesale distribution in Europe.

ShelfNow continues to innovate, developing advanced machine learning capabilities to match buyers and brands. As the platform grows, ShelfNow will gain data-driven insights into the market, launching products providing procurement, discovery, and product-level solutions to enhance efficiency and profitability.

Over the next few years, ShelfNow plans to expand into new regions, including the Middle East. They envision ShelfNow evolving into an automated business model, with machine learning and data powering future growth.

Linardos and Ghani stand as inspiring entrepreneurs revolutionizing the wholesale food industry. As finalists in the 2023 Great British Entrepreneur Awards, recognized as “The Grammys of Entrepreneurship,” they are being honored for their ambition, innovation, and impact as leaders of one of the UK’s most exciting startups. To learn more about these inspiring entrepreneurs and ShelfNow, visit ShelfNow.