Meet Sam Royle, the visionary disrupting influencer marketing with SoSquared, a finalist at the Great British Entrepreneur Awards 2023, as he pioneers an innovative marketplace connecting businesses and content creators for seamless collaboration.

Sam Royle is the ambitious founder of SoSquared, an innovative two-sided marketplace connecting businesses and content creators. Launched in 2022, SoSquared provides the tools for businesses to scale their content marketing strategies by seamlessly collaborating with creators.

Sam was inspired to start SoSquared after recognizing the inefficiencies within the influencer marketing industry. “Content and influencer marketing is a fragmented industry with a lot of bad actors and now marketing professionals are facing an inflexion point where we are pivoting away from traditional bloated agencies to more efficient tech alternatives,” says Sam.

In just over a year, SoSquared has achieved monumental success, including being named a Tech Nation City winner and securing partnerships with TikTok and Meta. Sam attributes SoSquared’s rapid growth to “building an eco-system for businesses to connect, collaborate and communicate with content creators.”

Looking ahead, Sam and his team are developing an AI tool to analyze relationships between businesses and creators to automatically match them based on multiple data points. This innovative tool will provide unparalleled personalization for clients.

Sam’s vision and perseverance in disrupting the influencer marketing industry has led SoSquared to become a finalist in the 2023 Great British Entrepreneur Awards, known as “The Grammys of Entrepreneurship.” The awards ceremony will be held on November 20th at London’s Grosvenor House.

To learn more about Sam Sam and SoSquared’s journey to becoming an industry leader, visit With Sam at the helm, the future is bright for this entrepreneurial company transforming influencer marketing.