Meet the founders of Disruptor London, Sira Dheshan Naidu and Dr. Juan Jose Jimenez Anca, finalists at the Great British Entrepreneur Awards 2023, who are revolutionizing the beauty industry with their ethical shampoo bar brand focused on sustainability and skinimalism.

Mr Sira Dheshan Naidu and Dr Juan Jose Jimenez Anca are the pioneering co-founders of Disruptor London, an innovative shampoo bar brand on a mission to disrupt the beauty industry through sustainability and skinimalism. Launched in 2021, Disruptor London has emerged as an ethical and eco-conscious brand committed to driving change.

Inspired by their shared passion for sustainability, Naidu and Jimenez Anca set out to empower consumers to make environmentally-friendly choices without compromising on quality. Disruptor London proudly donates 2% of sales to ocean cleaning initiatives in Indonesia through their partnership with Clean Hub and 1% for the Planet.

Disruptor London has achieved remarkable success in a short space of time. They were selected for a prestigious 6-month accelerator programme to develop sustainable packaging prototypes. The brand has been featured in Natural Products News and recognised as a ‘Skinimalist’ skincare disruptor, as well as being highlighted in the British Beauty Council’s ‘Small Business Saturday’ campaign. Disruptor London has also won multiple awards, including the Corporate Live Wire Innovation and Excellence Award for Vegan Cosmetics Brand of the Year 2023. Naidu and Jimenez Anca have both been shortlisted for Great British Entrepreneur Awards 2023. The company is poised for even greater success as more people discover its unique product proposition balanced with environmental and social impact.

Looking to the future, Naidu and Jimenez Anca aim to drive further change through advocacy and policy reform. By volunteering and collaborating with organisations such as Greenpeace UK, they hope to strengthen sustainability standards and regulations within the beauty industry. Although more work is still needed, Naidu and Jimenez Anca believe that evidence-based discussions and a united community can positively transform the sector.

Disruptor London’s co-founders, Sira Dheshan Naidu and Dr Juan Jose Jimenez Anca, have been recognised as finalists in the Great British Entrepreneur Awards 2023 for their pioneering work in sustainable beauty. To learn more about these inspiring entrepreneurs and their revolutionary brand, visit